An interesting piece of legislation has been introduced in the California Senate. SB 920 was introduced by Senator Leland Yee, in an effort to cut paper waste and save energy — both worthy causes. [Bill Would Limit White Pages]
Super Recycle Man
What I find interesting is the bill specifically names “white pages” telephone directories. The yellow pages are much larger and much more of a pain to store and dispose of. And lets face it, no one uses them any more.
I haul mine out when the electric goes out and I need to locate PG&E’s phone number but other than that, the thing sits on the shelf for 12-months, taking up valuable space. Sometimes I recycle them, other times – I hate to admit – they find their way into the trash.
Why would legislators single out the white pages? Possibly because a listing in the white pages is free, while businesses must pay to advertise in the yellow pages. If legislators really attempted to do something meaningful, such as, requiring people subscribe to all telephone directory services, Yellow Pages would be in court so fast it would make the heads of state legislators spin.
Circulation is a big deal in the advertising business and by the mere fact that every household in the nation receives a copy, Yellow Pages can charge humongous fees for their service.
I love that I can pick up a copy of the yellow pages in front of the grocery store but an optin system simply makes good sense all the way around — if you don’t count the loss of income to Yellow Pages. 😉
Now can they do something about those Thursday Shopping ads that litter my driveway. I’ve called and requested they halt delivery but no one cares. Don’t you just hate all the waste around us? It breaks my heart to drive down Twain Harte Drive and see beer bottles, Carl’s Jr. bags and worse.
Twain Harte volunteers are some of the most generous people around. Each month volunteers gather to clean up downtown Twain Harte, picking up the trash around the golf course, the tennis courts and some of the local trails.
My son and I try to always remember to carry along an extra plastic bag when we hike. We always come home with more than we left with. 🙂
If you are interested in volunteering, contact the Twain Harte Chamber of Commerce for details at (209) 586-4482.
